Titleist Golf Clubs
Marketing: Titleist Golf uses an in-your-face type of marketing. All their logos are seen everywhere at golf tournaments and on sport websites. Their logos are often very bolded and dont go unnoticed. Their commericials also tend to have a higher volume than the television show you're currently watching at the time.
Corporate Sponsorship: Titleist sponsors several different golfers when they attended major golf tournaments like a PGA tour tournament. They also supply lots of funding for the tournaments to take place in different places. This money is used for the winnings of the golfers most of the time but also other small things.
Public Relations: Titleist holds events such as the PGA Merchandise Show which is a showing of all the new items that the PGA tour will be offering. This is open to the public and they can go to seminars that include keynote speakers such as Tiger Woods and Jack Nicholson.
No comments:
Post a Comment