Titleist Golf Clubs
Marketing: Titleist Golf uses an in-your-face type of marketing. All their logos are seen everywhere at golf tournaments and on sport websites. Their logos are often very bolded and dont go unnoticed. Their commericials also tend to have a higher volume than the television show you're currently watching at the time.
Corporate Sponsorship: Titleist sponsors several different golfers when they attended major golf tournaments like a PGA tour tournament. They also supply lots of funding for the tournaments to take place in different places. This money is used for the winnings of the golfers most of the time but also other small things.
Public Relations: Titleist holds events such as the PGA Merchandise Show which is a showing of all the new items that the PGA tour will be offering. This is open to the public and they can go to seminars that include keynote speakers such as Tiger Woods and Jack Nicholson.
Tuesday, June 19, 2012
Canadian Code of Advertising Standards
When a company puts out an advertisement, they must follow a code. The Canadian Code of Advertising Standards is a "guideline" for these companies. Accuracy and Clarity, bait and switch, and guarantees are three examples of the clauses include in the code. If this code is broken, the advertisement could be pulled from media and the company could suffer terribly.
Accuracy and clarity means that the advertisement should not contain any inaccurate or misleading information. This is including images, statements and depictions that are false. All ads should be clear to understand and the information should be correct. All viewers must know the truth about the product being advertised. A example of this would be:
This would be an example because it simply tells you that there is not penguins at the Vancouver Aquarium. This does not state anything false.
Bait and switch is another clause included in the code. It means that the advertisement must not mislead the consumer's chance to purchase the product. If the supply of the product is limited then the advertisement must state this very clearly to the consumers. An example of this code statement would be:
This image would be present on advertisements that are selling a special product and they only have a limited quantity of the item.
Finally, guarantees is another clause that is present in the Canadian Code of Advertising Standards. This means that no advertisement can offer a guarantee unless it is fully explain and the guarantor's name is provided. The advertisement must also state where this type of information can be obtained and looked at. An excellent example of this code clause would be:
This advertisement shows the name or the guarantor, along with the information on how you can get your money back if you are not satisfied with the product.
In closing, the Canadian Code of Advertising Standards must be follow precisely because of the consumers viewing the advertisements. All companies want to please the consumers and the only way to do so is to follow the correct conduct. The code is a genius idea because if we did not have it around, what would our ads look like?
Accuracy and clarity means that the advertisement should not contain any inaccurate or misleading information. This is including images, statements and depictions that are false. All ads should be clear to understand and the information should be correct. All viewers must know the truth about the product being advertised. A example of this would be:
This would be an example because it simply tells you that there is not penguins at the Vancouver Aquarium. This does not state anything false.
Bait and switch is another clause included in the code. It means that the advertisement must not mislead the consumer's chance to purchase the product. If the supply of the product is limited then the advertisement must state this very clearly to the consumers. An example of this code statement would be:
This image would be present on advertisements that are selling a special product and they only have a limited quantity of the item.
Finally, guarantees is another clause that is present in the Canadian Code of Advertising Standards. This means that no advertisement can offer a guarantee unless it is fully explain and the guarantor's name is provided. The advertisement must also state where this type of information can be obtained and looked at. An excellent example of this code clause would be:
This advertisement shows the name or the guarantor, along with the information on how you can get your money back if you are not satisfied with the product.
In closing, the Canadian Code of Advertising Standards must be follow precisely because of the consumers viewing the advertisements. All companies want to please the consumers and the only way to do so is to follow the correct conduct. The code is a genius idea because if we did not have it around, what would our ads look like?
Sunday, June 17, 2012
Pornography in Media
Advertisers these days seem to push the limits of pornography when selling a product. They will do anything that is possible so they can catch the attention of viewers. "Sexy", "hot", and "attractive"are a few of the attention grabbing words that draw in buyers. Advertisers make a viewer ask themself if they are good enough or hot enough to use the product.
What are the borders of appropriate advertising? Some may say a little skin shown is alright but other critics disagree. Agreeing with the critics, I believe the border has been pushed a little too far with pornagraphy. Women posing in suggestive positions, and men groping them to sell a piece of high end clothing or a woman and a man posing backwards, half naked to promote a advertising company is a little to risky for everyones eyes to see.
Media almost creates a stereotype for men and women both. Men are seen as aroused easy and always buff. Women are used a sex symbol and are mostly always the skinniest, most fit person. But why? "The emphasis advertising has put on women to be sexy doesn’t just affect the selling of a product but also sends a message to women on how they should look. Women are used in ads to attract the attention of men by placing women in sexy clothes, and playful positions" to quote an unknown author. This is very true, for both genders.
Just ask yourself, what is your border for sexual advertising? Does this image push your limits?
What are the borders of appropriate advertising? Some may say a little skin shown is alright but other critics disagree. Agreeing with the critics, I believe the border has been pushed a little too far with pornagraphy. Women posing in suggestive positions, and men groping them to sell a piece of high end clothing or a woman and a man posing backwards, half naked to promote a advertising company is a little to risky for everyones eyes to see.
Media almost creates a stereotype for men and women both. Men are seen as aroused easy and always buff. Women are used a sex symbol and are mostly always the skinniest, most fit person. But why? "The emphasis advertising has put on women to be sexy doesn’t just affect the selling of a product but also sends a message to women on how they should look. Women are used in ads to attract the attention of men by placing women in sexy clothes, and playful positions" to quote an unknown author. This is very true, for both genders.
Thursday, May 24, 2012
Advertisement Misinterpretation
When watching the KFC commercial, Cricket Survival Guide, I was mildly appalled at first view. The commercial features a Caucasian man sitting in a crowd of African-American spectators who are dancing and being very uncivilized at a Cricket match. The man then says something along the lines of, " stuck in an awkward situation?" After making this remark he pulls out a bucket of KFC fried chicken and passes it to the crowd around him then he states, "that was easy".
When you first watch the commercial, you are immediately believing that it is racist and inappropriate but once you watch the response videos, your opinion in changed. After watching the One Pot Chef blog response, I discovered that the video was only about the man being awkward because he was the only one cheering for the opposing team. So this suggests the bucket of chicken was only to create peace among the conflicting fans.
In closing, I want to state that some advertisements are often misinterpreted. So before you criticize, get the facts straight and think about the advertisement.
When you first watch the commercial, you are immediately believing that it is racist and inappropriate but once you watch the response videos, your opinion in changed. After watching the One Pot Chef blog response, I discovered that the video was only about the man being awkward because he was the only one cheering for the opposing team. So this suggests the bucket of chicken was only to create peace among the conflicting fans.
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