Thursday, May 24, 2012

Advertisement Misinterpretation

 When watching the KFC commercial, Cricket Survival Guide, I was mildly appalled at first view. The commercial features a Caucasian man sitting in a crowd of African-American spectators who are dancing and being very uncivilized at a Cricket match. The man then says something along the lines of, " stuck in an awkward situation?" After making this remark he pulls out a bucket of KFC fried chicken and passes it to the crowd around him then he states, "that was easy".

When you first watch the commercial, you are immediately believing that it is racist and inappropriate but once you watch the response videos, your opinion in changed. After watching the One Pot Chef blog response, I discovered that the video was only about the man being awkward because he was the only one cheering for the opposing team. So this suggests the bucket of chicken was only to create peace among the conflicting fans.

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In closing, I want to state that some advertisements are often misinterpreted. So before you criticize, get the facts straight and think about the advertisement.